Max Sklar & Len Rivkin display new products from Strolee in 1956.
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In 1953 the first Guys & Dolls store opens at 5327 E. Colfax Ave. The first location was 12,000 sq. ft. of furniture, toys, and clothing. Len Rivkin had written to the producers of the Broadway musical and asked for permission to use the name in Colorado. The producers agreed with the idea that the name would help spread recognition and publicity for the musical. |
The Guys & Dolls family, circa 1955. From left to right, Reva and Len Rivkin, George Gelfand (Reva’s father), Stubby Kay (star of Guys & Dolls musical), and Max Sklar. At the time of the photo, Reva was pregnant with Bart Rivkin, already in the family business at a very very young age.
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Len Rivkin demonstrates the first child safe car-seat for use in vehicles equipped with bucket seats that he invented and patented in 1960. With the help of Strolee Company, the idea is advertised and marketed on a national level. The concept of the original car seat is still common to products used today.
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Max Sklar having fun with an extra large stroller, 1961.
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Max Sklar proudly showcases the variety and selection of children’s products that Guys & Dolls offers. Location of the first store at 5327 E. Colfax Ave.
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At the E Colfax location in 1966, the car races always drew large crowds. Max Sklar is seen here with Bart Rivkin as a boy.
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1957, Max Sklar on the Fred & Fay television show at KLZ Channel 7.
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Guys & Dolls Furniture has been a member of the Colorado Better Business Bureau since 1991 with an unblemished record.
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A Guys & Dolls special sale from 1954. My how things have changed.
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In 1960 Guys & Dolls expands to a new location, 6200 E. Colfax. The new store at 6200 E. Colfax Ave. is over 30,000 sq. ft. on 2 levels. This location finally allowed Guys & Dolls to display many different styles of cribs, beds, bunk beds, and other children’s furniture.
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Guys & Dolls Furniture at 6200 E. Colfax Ave.
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With much success at the newer E Colfax location, Guys & Dolls Furniture expands to a second location, 3473 S. Broadway. Similar to the Broadway play, Guys & Dolls was now on Broadway. The new store is 3 levels with a 20,000 sq. ft. showroom. |